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How... To... Write... Powerful... B2B... Telemarketing... Scripts

How… To… Write… Powerful… B2B… Telemarketing… Scripts

Most telemarketing gurus would agree that scripts are not the right way to deliver a B2B phone call. But calls ...
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'Brand awareness' is a load of ...

‘Brand awareness’ is a load of …

A lot of people talk about ‘brand awareness’ – people both inside and outside of the marketing department – without ...
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Why you should reduce the size of your logo

Why you should reduce the size of your logo

People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their ...
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How valid research improves the authority of your content

How valid research improves the authority of your content

Content marketing can be bland without original insight and commentary. Research provides that originality. But it has to be valid ...
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Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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3 tips: Steal my GDPR action plan

3 tips: Steal my GDPR action plan

As a Council member at the Direct Marketing Association (DMA), I've been monitoring this new marketing law since 2012 and ...
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How Brexit impacts marketing data in the UK

How Brexit impacts marketing data in the UK

The UK will be well on its way to leaving the EU when the General Data Protection Regulation (GDPR) becomes ...
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The GDPR became law yesterday... and nobody cared

The GDPR became law yesterday… and nobody cared

Research by the Direct Marketing Association (DMA) shows that almost half of marketing executives have basic or no awareness of ...
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Video: Improving Customer Acquisition

2 min video: Improving customer acquisition

For a list of all 10 tips visit my related post Improving customer acquisition ...
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10 Must-know facts about the new EU data law

10 Must-know facts about the new EU data law

The new General Data Protection Regulation (GDPR) was passed in May 2016 and will be enforceable May 2018. It legislates ...
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