Recent Posts

How much should you spend on marketing? What's the average budget?

How much should you spend on marketing? What’s the average budget?

For many years I've used 2% of company turnover as a guide for marketing budgets. But it now seems that ...
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3 min video: 7 tips for better production of B2B videos

3 min video: 7 tips for better production of B2B videos

Here are 7 tips to improve production of B2B videos on a small budget - tips I wish someone had ...
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Next year you may have to pay customers for their data

Next year you may have to pay customers for their data

Sounds ridiculous, right? But I believe it will happen. The attitude of different generations to personal data means that some ...
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Your B2B brand: Nobody buys from a clown

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want ...
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Purchases for yourself are different from purchases for your company (and why it matters)

Purchases for yourself are different from purchases for your company. Here’s why it matters…

There are many differences between Business-to-Consumer (B2C) marketing and Business-to-Business (B2B). Understanding how people evaluate a purchase before they buy ...
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10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
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Telemarketing kills kittens

Telemarketing kills kittens

I've published my first marketing book; Telemarketing kills kittens. It's an evidence-based guide, so you can make informed decisions about ...
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Get my Social Media Guide for staff

Get my Social Media Guide for staff

When you create a social media programme it's a great idea to get employees within your company to engage with ...
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5 tips: New ways to achieve social media success

5 tips: New ways to achieve social media success

Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me - and ...
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Video: Get more from online demonstrations

2 min video: Get more from online demonstrations

For a list of all 10 tips visit my related post Get more from online demonstrations ...
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