Recent Posts

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Coronavirus is having a devastating impact. Lives are being lost, jobs and the economy are unstable. Organisations have been scratching ...
Read More
A practical guide to building a content marketing schedule

5 tips: A practical guide to content marketing

I've made some mistakes with content marketing over the years. Thankfully I've learned more from my mistakes than my successes ...
Read More
Need, want, pain point; what's the difference, and why it matters.

Need, want, pain point; what’s the difference, and why it matters.

Need, want and pain are often used in the same sentence when talking about marketing. I get the impression executives ...
Read More
How much should you spend on marketing? What's the average budget?

How much should you spend on marketing? What’s the average budget?

For many years I've used 2% of company turnover as a guide for marketing budgets. But it now seems that ...
Read More
3 min video: 7 tips for better production of B2B videos

3 min video: 7 tips for better production of B2B videos

Here are 7 tips to improve production of B2B videos on a small budget - tips I wish someone had ...
Read More
Next year you may have to pay customers for their data

Next year you may have to pay customers for their data

Sounds ridiculous, right? But I believe it will happen. The attitude of different generations to personal data means that some ...
Read More
Your B2B brand: Nobody buys from a clown

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want ...
Read More
Purchases for yourself are different from purchases for your company (and why it matters)

Purchases for yourself are different from purchases for your company. Here’s why it matters…

There are many differences between Business-to-Consumer (B2C) marketing and Business-to-Business (B2B). Understanding how people evaluate a purchase before they buy ...
Read More
10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
Read More
Telemarketing kills kittens

Telemarketing kills kittens

I've published my first marketing book; Telemarketing kills kittens. It's an evidence-based guide, so you can make informed decisions about ...
Read More