Recent Posts

10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
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Telemarketing kills kittens

Telemarketing kills kittens

I've published my first marketing book; Telemarketing kills kittens. It's an evidence-based guide, so you can make informed decisions about ...
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How to write blogs that people love

How to write blog posts that people love

Many words have been written about how to produce great blog posts. Here's my thoughts from many years of writing ...
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Why you need to understand the GDPR and ePrivacy connection

Why you need to understand the GDPR and ePrivacy connection

Broadly speaking, data privacy in the UK and EU is covered under the General Data Protection Regulation (GDPR) and the ...
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GDPR: Which is best, 'Legitimate Interest' or 'Consent'

GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?

'GDPR' can be a minefield. Nowhere is this more apparent than on the subject of marketing consent. Most firms will ...
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'Brand awareness' is a load of ...

‘Brand awareness’ is a load of …

A lot of people talk about ‘brand awareness’ – people both inside and outside of the marketing department – without ...
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Why you should reduce the size of your logo

Why you should reduce the size of your logo

People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their ...
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How valid research improves the authority of your content

How valid research improves the authority of your content

Content marketing can be bland without original insight and commentary. Research provides that originality. But it has to be valid ...
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Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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3 tips: Steal my GDPR action plan

3 tips: Steal my GDPR action plan

As a Council member at the Direct Marketing Association (DMA), I've been monitoring this new marketing law since 2012 and ...
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