Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check your research is accurate?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?