As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in its natural ‘marketing’ habitat, without relying on the latest software. Here’s my Twitter tips.
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts of effective online pitching or teaching? In many cases, it’s the same rules as offline.