Modern Selling

10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
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Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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Video: Improving Customer Acquisition

2 min video: Improving customer acquisition

For a list of all 10 tips visit my related post Improving customer acquisition ...
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How to write a powerful B2B telemarketing script

How… To… Write… Powerful… B2B… Telemarketing… Scripts

Most marketing gurus would agree that a telemarketing script is not the right way to deliver a B2B phone call ...
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Video: Get more from online demonstrations

2 min video: Get more from online demonstrations

For a list of all 10 tips visit my related post Get more from online demonstrations ...
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How attractive is social media? New research reveals the truth

How attractive is social media? New research reveals the truth

Is Twitter, Facebook or YouTube working for you? Have you checked social media effectiveness? Research from the DMA shows that ...
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10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and ...
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Locate the damage and repair your sales

Locate the damage and repair your sales

Today’s markets are highly competitive, however new business and new customer opportunities exist everywhere. So when sales are dwindling the ...
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Don't parachute into the Boardroom

Don’t parachute into the Boardroom

We recently issued a White Paper titled ‘A Plan to Reach C-level Decision-Makers’, where we suggested it was better to ...
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8 tips: Modern Selling Health Check

8 tips: Modern Selling Health Check

Marketing has evolved, especially since the arrival of the World Wide Web. But I recently discovered that some of the ...
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