Modern Selling

Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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Video: Improving Customer Acquisition

2 min video: Improving customer acquisition

For a list of all 10 tips visit my related post Improving customer acquisition ...
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Video: Get more from online demonstrations

2 min video: Get more from online demonstrations

For a list of all 10 tips visit my related post Get more from online demonstrations ...
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How attractive is social media? New research reveals the truth

How attractive is social media? New research reveals the truth

Is Twitter, Facebook or YouTube working for you? Have you checked social media effectiveness? Research from the DMA shows that ...
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10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and ...
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Locate the damage and repair your sales

Locate the damage and repair your sales

Today’s markets are highly competitive, however new business and new customer opportunities exist everywhere. So when sales are dwindling the ...
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Don't parachute into the Boardroom

Don’t parachute into the Boardroom

We recently issued a White Paper titled ‘A Plan to Reach C-level Decision-Makers’, where we suggested it was better to ...
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8 tips: Modern Selling Health Check

8 tips: Modern Selling Health Check

Marketing has evolved, especially since the arrival of the World Wide Web. But I recently discovered that some of the ...
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The evolution of sales. Are you staying relevant?

The evolution of sales. Are you staying relevant?

A hundred years ago E.K. Strong coined a workable theory of selling, using features and benefits, closing techniques, objection handling ...
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Webinar: How to reach C-level decision makers

Webinar: How to reach C-level decision makers

C-level execs are better informed than ever before, and able to make quicker decisions after engaging with potential suppliers. So ...
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