Reports

I’ve written a number of B2B marketing reports over the years, mostly about lead generation and the value of human interaction in a digital world. A collection of them are here for you to download. Enjoy.

 

Preview: Lead Scoring & Content Marketing

‘Lead Scoring & Content Marketing; how to prevent sales leads failing’

Lead Scoring tells you where a contact is within the sales process; Content helps keep them engaged. 80% of sales leads are not followed-up, so can these two tools help prevent your leads falling into the sales gap?

My 8-page report examines how Content Marketing and Lead Scoring can help prevent sales leads falling into the sales gap.