DMA Video: Biggest customer acquisition challenges

DMA Video: Biggest customer acquisition challenges

In this video produced by the Direct Marketing Association (DMA) I contribute to a round-table discussion on the challenges surrounding lead generation and new clients.

To view the DMA report that supports this video please click ‘Customer Acquisition Barometer 2015‘. You must be a DMA member to view the report.

For free advice on B2B customer acquisition check out my post ‘10 Tips: Must-know facts to improve Customer Acquisition‘.