Direct Marketing

Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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Video: How to write successful sales letters

2 min video: How to write successful direct mail letters

For a list of all 10 tips visit my related post How to write successful sales letters ...
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You don’t need ‘opt-in’ to store a switchboard number

You don’t need ‘opt-in’ to store a switchboard number

The arrival of the General Data Protection Regulation (GDPR) will add restrictions on many marketing channels, notably email and direct ...
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10 tips: How to write successful sales letters

10 tips: How to write successful sales letters

There is an art to writing sales letters. But the recent dominance of digital marketing and its limit to 300 ...
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10 tips: Getting past the Gatekeeper

10 tips: Getting past the Gatekeeper

Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet getting past ...
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DMA Video: Why B2C telemarketing works

DMA Video: Why B2C telemarketing works

In this video produced by the Direct Marketing Association (DMA) I discuss and give evidence on why B2C telemarketing works ...
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Strawberries & Cream, Romeo & Juliet, Telemarketing & Email

Strawberries & Cream, Romeo & Juliet, Telemarketing & Email

Telemarketing and email are a match made in marketing heaven according to new research by the Direct Marketing Association (DMA) ...
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Why did Google send me a letter

Why did Google send me a letter?

Ages ago I set up a Google account so my firm could use Google Adwords. As part of the process ...
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Here's a great cocktail; content and telemarketing

5 tips: Creating a content & telemarketing cocktail

Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and ...
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What can these guys teach you about opt-in marketing

What can these guys teach you about opt-in marketing?

Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent ...
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