As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
The headline above is a quote from Jeff Bezos, founder of Amazon. If you believe it’s true, then you will realise that brand has very little to do with the size of your logo and more to do with the service you deliver every day.
How can you predict which company will buy your product in the future – fortune cookie? Predictive analytics and big data have been blended to produce Predictive Marketing, a new branch of data science.
We recently issued a White Paper titled ‘A Plan to Reach C-level Decision-Makers’, where we suggested it was better to talk to junior managers before engaging with C-level. Many other sales & marketing executives disagreed.