Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in its natural ‘marketing’ habitat, without relying on the latest software. Here’s my Twitter tips.
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts of effective online pitching or teaching? In many cases, it’s the same rules as offline.
There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of direct mail.
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.