On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.