The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.