Research adds originality to your content marketing programme. But it has to be valid research or you risk losing your authority. So how do you check your research is valid?
Category: B2B Marketing
B2B Marketing, Digital Marketing, Direct Marketing, Email Marketing, Modern Marketing, Telemarketing
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
The GDPR became law yesterday… and nobody cared
On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.
2 min video: Improving customer acquisition
Quick tips on how to improve customer acquisition and win more B2B clients.
10 Must-know facts about the new EU data law
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
10 tips: Must-know facts for improving customer acquisition
Fishing for new customers is a vital part of B2B marketing. Here’s my top tips for improving customer acquisition.
DMA Video: Biggest customer acquisition challenges
Leads. leads, leads and more sales leads. Is this the biggest challenge in customer acquisition? A short video from a focus group of marketing professionals at the Direct Marketing Association.
How… To… Write… Powerful… B2B… Telemarketing… Scripts
The headline doesn’t read well, does it? Bit robotic? That’s how telemarketing scripts can sound. So are scripts for B2B telemarketing a waste of time? I have some suggestions.
Marketing is 80% implementation and only 20% ideas
This article is just for marketing professionals. Bombarded every day by amateurs that want to share their latest marketing ideas. (Give me strength.)