White Papers

I’ve written a number of B2B marketing white papers over the years, mostly about lead generation and the value of human interaction in a digital world. A collection of them are here for you to download. Enjoy.

Preview: A Plan for Reaching C-level Decision-Makers

‘A Plan for Reaching C-level Decision-Makers’

Research suggests buyers are engaging later in the journey and there are more members in the team. This means C-level is better informed than ever before, and able to make quicker decisions after engaging with potential suppliers.

My 10 page white paper examines how to reach C-level prospects and ensure that all-important first telephone call is a success.