B2B Marketing

My blog posts with B2B marketing tips by date order. If there are any B2B marketing subjects you would like me to cover in the future just drop me a line.

10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
Read More
How to write blogs that people love

How to write blog posts that people love

Many words have been written about how to produce great blog posts. Here's my thoughts from many years of writing ...
Read More
How valid research improves the authority of your content

How valid research improves the authority of your content

Content marketing can be bland without original insight and commentary. Research provides that originality. But it has to be valid ...
Read More
Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
Read More
10 tips: How to boost Twitter without downloading tools

10 tips: How to boost Twitter without downloading Apps

Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in ...
Read More
How attractive is social media? New research reveals the truth

How attractive is social media? New research reveals the truth

Is Twitter, Facebook or YouTube working for you? Have you checked social media effectiveness? Research from the DMA shows that ...
Read More
10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and ...
Read More
Now you can predict which firms will but your product

Now you can predict which firms will buy your product

It's every sales and marketing person's dream - the ability to predict which firms will buy your product in the ...
Read More
5 tips: How to get a higher ranking on Google

5 tips: How to get a higher ranking on Google

Google has wised up. Forget trying to cheat your way to a top ranking on the most popular search engine ...
Read More
5 tips: Creating a content & telemarketing cocktail

5 tips: Creating a content & telemarketing cocktail

Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and ...
Read More