B2B Marketing

My blog posts with B2B marketing tips by date order. If there are any B2B marketing subjects you would like me to cover in the future just drop me a line.

3 min video: 7 tips for better production of B2B videos

3 min video: 7 tips for better production of B2B videos

Here are 7 tips to improve production of B2B videos on a small budget - tips I wish someone had ...
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10 myths about SEO

10 tips: Myths about SEO

I've heard a lot of rubbish about SEO, and get an awful lot of emails from companies promising me #1 ...
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5 tips: New ways to achieve social media success

5 tips: New ways to achieve social media success

Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me - and ...
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10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and ...
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How to write blogs that people love

How to write blog posts that people love

Many words have been written about how to produce great blog posts. Here are my thoughts based on many years ...
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How valid research improves the authority of your content

How valid research improves the authority of your content

Content marketing can be bland without original insight and commentary. Research provides that originality. But it has to be valid ...
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Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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10 tips: How to boost Twitter without downloading tools

10 tips: How to boost Twitter without downloading Apps

Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in ...
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How attractive is social media? New research reveals the truth

How attractive is social media? New research reveals the truth

Is Twitter, Facebook or YouTube working for you? Have you checked social media effectiveness? Research from the DMA shows that ...
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How content marketing will change after 2018

How content marketing will change after 2018

There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General ...
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