B2B Marketing

My blog posts with B2B marketing tips by date order. If there are any B2B marketing subjects you would like me to cover in the future just drop me a line.

How valid research improves the authority of your content

How valid research improves the authority of your content

Content marketing can be bland without original insight and commentary. Research provides that originality. But it has to be valid ...
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Which marketing channels make customers feel most valued?

Which marketing channels make customers feel most valued?

I conducted a survey on LinkedIn about the relationship between marketing channels and the perception of being valued. There were ...
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10 tips: How to boost Twitter without downloading tools

10 tips: How to boost Twitter without downloading Apps

Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in ...
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How attractive is social media? New research reveals the truth

How attractive is social media? New research reveals the truth

Is Twitter, Facebook or YouTube working for you? Have you checked social media effectiveness? Research from the DMA shows that ...
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10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and ...
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5 tips: How to get a higher ranking on Google

5 tips: How to get a higher ranking on Google

Google has wised up. Forget trying to cheat your way to a top ranking on the most popular search engine ...
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5 tips: Creating a content & telemarketing cocktail

5 tips: Creating a content & telemarketing cocktail

Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and ...
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How content marketing will change after 2018

How content marketing will change after 2018

There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General ...
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What can these guys teach you about opt-in marketing

What can these guys teach you about opt-in marketing?

Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent ...
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