An award-winning, Marketing Director with over 25 years’ experience in both digital marketing strategy and social media tactics, as well as direct marketing (including marketing automation, email marketing campaigns and direct mail)… the full marketing mix. Currently focusing on data compliance (GDPR and ePrivacy), content-driven marketing programmes and lead generation.
A qualified marketer and Fellow of the Chartered Institute of Marketing (CIM) and Institute of Direct & Digital Marketing (IDM), I also served on the ‘GDPR Working Party’ at the Direct Marketing Association (DMA) and was a Council member at the DMA for 3 years.
Recently becoming a member of the Institute of Recruitment Professionals (IRP), I have held board level Directorships in marketing firms and worked in sectors as varied as IT / Technology, Mobile, SaaS, Finance, Business Services, Manufacturing, and Construction.
Always keen to talk and share my experience or offer B2B marketing tips so please do get in touch, email firstname.lastname@example.org.
Opinions expressed are my own and not of my employer.
CIM CPD Award (2018)
Demonstrated commitment to improving knowledge and skills within the marketing profession.
IDM CPD Award (2018)
Demonstrated commitment to self-improvement and ongoing development.
ROI awards 2014
The ROI Awards recognise the ten organisations whose technology deployments have achieved exceptional quantifiable business results.
Best of the Best international print award
Award for producing the world’s first variable-content printed magazine.
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives I was unsure if it was part of the sales or marketing department – and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.
All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.