10th January 20177th October 2018 @Marketing_GrahamB2B Marketing, Direct Marketing, General Data Protection Regulation, Modern Marketing GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’? ‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?