There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of direct mail.
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.
The headline above is a quote from Jeff Bezos, founder of Amazon. If you believe it’s true, then you will realise that brand has very little to do with the size of your logo and more to do with the service you deliver every day.